Exhibiting was an essential part of establishing the market for Bakeliners range of non stick Cooking Sheets. We had an innovative, unknown product; our challenge was to explain the benefits of our Liners to as many people as possible on an extremely limited budget.

We met the team from Megamax at our first exhibition, they were happy to share their years of exhibiting knowledge. It was lovely to have this help as exhibiting is a daunting experience. We realized exhibitions would be a fantastic marketing tool for us, so we joined forces with Megamax.

In our first year, with Megamax and Bakeliners demonstrating our Liners, we were able to have a presence at most Home Shows, Caravan and Camping and Food shows nationwide. We were able to get the public talking about our liners, stores were then interested in taking our range on, agents were then interested in representing us. We created a nationwide sales network with very little mainstream advertising.

We are now two years on and Bakeliners is found in most Good Kitchenware stores, Caravan and camping stores and BBQ Stores. A good percentage of the population has heard about our liners and we still do very little mainstream advertising. Our company growth has been phenomenal.

Megamax sources shows that will attract our target market and secure the best positions at these shows. Megamax's staff has fantastic knowledge of my products and can answer even the curliest questions. They are always professionally presented and behaved. Megamax has become, in essence, the marketing arm of our company and continues to represent us at major home and Caravan and camping shows. Megamax's directives have changed as our company has grown from product demonstration to “where to get your Bakeliners”. They enable us to quickly get any new products developed to the market. The feedback we get from them ‘chatting' to our customers has allowed us to address market concerns and desires quickly.

I would certainly recommend Megamax's services to anyone who has a product that needs public exposure.

Donna Hall
Director
Bakeliners Pty Ltd